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Facebook wants people to spend more time watching videos on its platform, as they already do on YouTube. Starting Aug. 10, it’s introducing a new video destination called “Watch,” which aims to do exactly that. Watch is essentially a remake of Facebook’s video tab, available online and across Facebook’s apps for mobile devices and connected TVs.
Luxury fitness brand Caraa, media company Mashable and digital agency R/GA were honored for their innovations in media and marketing tonight at the Digiday Awards gala. The Digiday Awards, Digiday’s biggest awards program of the year, honor the best creative marketing and advertising being done today by brands, agencies, publishers and platforms.
Facebook’s metrics woes may be far from over. After fessing up to a string of measurement errors over the past six months, the social media company has bowed to pressure from ad buyers and started letting third-party auditors check its numbers. Some agencies started using the new auditing capabilities a few months ago and have been stunned to see viewability rates on Facebook ...
Digital banking is about more than AI or chatbots. It’s about digitizing the entire organization behind the app. For the past year, Capital One has been rethinking how it can get out of the too-common approach of “innovating” by layering new technology on top of an old product — it’s realized it needs to entirely reconsider the customer’s interaction with it.
Earlier this month at the Digiday Publishing Summit in Kyoto, Japan, we sat down with 40 executives from international publishers to get their thoughts on the state of programmatic adoption by publishers. Check out our earlier research on the future of programmatic TV here. Learn more about our upcoming events here.
Amazon could livestream Premier League matches in the U.K. in a move that will determine whether football chiefs launch their own over-the-top service. The retail juggernaut is poised to realize its ambitions as a sports broadcaster, should discussions with the league’s commercial bosses go the way it wants, according to two executives, who separately revealed details of the n ...
NBC Sports and Refinery29 are embarking on a yearlong social editorial and marketing partnership focused on telling stories about female athletes and other women in sports. It’s the latest instance of NBCUniversal working with a platform or digital publisher to create digital content. The partnership kicked off this week with a new Instagram account, @onherturf, which will pro ...
With digital ad revenue harder to come by, a growing number of publishers are considering micropayments again, albeit from different angles. In the past several months, a slew of micropayment-focused startups, including Scroll, Invisibly and the Brave browser have all been leading charm offensives on publishers, who have been mostly receptive.
At the Digiday Retail Summit, taking place this week in Austin, Texas, retail executives came together to hash out the most daunting challenges facing their businesses: the massive amounts of data they’re collecting and what to do with it, changing consumer behavior, an inability of internal structures allowing them to move quickly, and the small problem of Amazon taking over, well, everything.
In light of Facebook’s news-feed changes to show less content from publishers, it’s only natural that social-first publishers are making original video a priority in order to maintain their view counts. Facebook-first publisher The Hook, which touts that 70 percent of its content is original, has a head start.
In this week’s Rundown: Google distances itself from “platforms,” Snapchat and Twitter woo publishers and Amazon lags in India. What’s in a name? As Facebook gets blamed for everything from polarizing America to helping Donald Trump’s election, it’s no accident that Google is distancing itself from the social network. One way is how it’s referred to.
Provenance and transparency aren’t just things Absolut talks about in an ad campaign. Both are becoming key to the brand’s shift from approaching media as a commodity it buys at the lowest cost to operating as a lever for growth. The advertiser’s latest global ads feature its employees in the nude to show it is the “vodka with nothing to hide.
The decline of organic reach on Facebook is affecting publishers’ branded-content studios, too. Over the past six months, the amount of money publishers spent to distribute branded content on Facebook has risen dramatically, according to Keywee, a content marketing tool. In the fourth quarter of 2017, spending on branded-content distribution leapt 159 percent year over year.
Publishers at the Digiday Publishing Summit Europe in Monaco this week had one issue top of mind: diversifying revenue to avoid being captive to the vicissitudes of the fickle ad market. Among the core issues discussed by the nearly 240 publisher attendees was the hunt for more direct revenue from audiences. Key growth areas that repeatedly emerged were events, subscriptions and e-commerce.
I want my Snap TV? Snapchat plans to double the amount of Snapchat video shows it releases this year to roughly 80 shows, including what could be its first serialized, scripted shows. In doing so, the company has also widened its sources for shows to include digital and legacy publishers, in addition to existing TV network partners.
The use of artificial intelligence is becoming more common in smartphones, connected home devices, wearables and connected cars. By 2020, there will be 20.4 billion connected devices in use, according to market research firm Gartner. Location data is getting easier and easier to acquire. Here are five charts that illustrate how companies are using location data.
At the Digiday Hot Topic: Future of TV event last week in New York City, we sat down with over 60 media, television, and advertising executives from major companies to better understand the OTT landscape. Check out our earlier research on top performing OTT and online TV services here. Learn more about our upcoming events here.
For the more than 200 publishers attending Digiday’s Publishing Summit in Monte Carlo this week, the main issues that were front of mind were plain: how to diversify platform distribution in the wake of Facebook’s news-feed changes, what more can be done to fight ad fraud, and how the arrival of the General Data Protection Regulation will affect business.
Digital Content, Digital Advertising, Digital Marketing