• How retailers are using geofencing to improve in-store CX

    Geofencing is a strategy that has been around for a few years, typically used by retailers to increase footfall to physical stores. The term refers to the use of GPS or RFID technology to create a virtual boundary around a particular location, which can trigger ...

    Econsultancyin How To's- 8 readers -
  • How retailers are using geofencing to improve in-store CX

    Geofencing is a strategy that has been around for a few years, typically used by retailers to increase footfall to physical stores. The term refers to the use of GPS or RFID technology to create a virtual boundary around a particular location, which can trigger ...

    Econsultancyin How To's- 10 readers -
  • Can dynamic pricing be a headache for brands?

    Calvin Klein recently partnered with Amazon Fashion to launch holiday pop-ups in LA and New York, featuring exclusive product ranges. The physical stores were supported by a new online shop – amazon.com/mycalvins – ...

    Econsultancy- 8 readers -
  • How will voice technology change consumer behaviour?

    Black Mirror might be intent on warning us about the dangers, but artificial intelligence does indeed appear to be taking over our lives. Most of us seem pretty happy about it though, with voice technology increasingly g ...

    Econsultancy- 14 readers -
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